My background is in publishing. I worked as a designer first, then as an art director, and later ran a press floor — and that order taught me something I’ve built this company around: most print problems aren’t print problems. They’re decisions made weeks earlier. In the artwork. In the stock. In a proof someone signed off too quickly.

That’s why design and production sit under one roof here. When the people preparing the artwork already know what the press will do with it, there are fewer surprises, fewer arguments, and far fewer reprints.

I still look at work myself before it goes out. Not because every job needs my intervention, but because I know how much a final delivery carries with it — for us and for the client.

We’re not the largest printer in Lahore, and I’ve never tried to be. What we offer is consistency, a straight answer about what will and won’t work, and the same standard on the tenth job as on the first.

That’s the business I set out to build. It’s still the one we run.