Graphic Design
Identity systems, campaigns, editorial layouts and packaging artwork.
About

Company story
TRICON grew from a practical idea: design works better when the people creating it understand how it will actually be printed, finished and delivered.
That thinking shapes everything we do - identity, editorial, packaging, publishing and commercial print. Work is developed for the physical result, not just the screen, and production decisions are considered before they become expensive corrections.
From first concept to final run, the objective is simple: what the client approves should translate reliably into what the client receives.


From the founder
My background is in publishing. I started as a designer, moved into art direction, and later managed press-floor production. That sequence taught me something I have built TRICON around: many print problems begin long before the press starts running. They begin in the artwork, the stock choice, the finishing plan or a proof approved too quickly.
That is why design and production sit together here. When the people preparing the artwork already understand the production process, there are fewer surprises, fewer avoidable changes and fewer reprints.
I still review work before it leaves. Not because every job needs my intervention, but because I know what a final delivery represents for the client - and for us.
We are not trying to be the largest printer in Lahore. We are building a business clients can return to for consistent standards, practical advice and accountable delivery.
That is the business I set out to build. It is still the one we run.
Haroon Ur Rasheed
Mission
We bring creative thinking, technical preparation and production control together so every job is considered before it is made - and made to perform in the real world.

Vision
Earn long-term trust through repeatable quality, straight advice and reliable delivery across new projects, repeat runs and revised editions.

Values
Hierarchy, typography and detail are treated as production decisions, not decoration.
Design choices are checked against stock, colour, process, finishing, quantity and delivery before production begins.
Each stage has a clear owner, checkpoint and approval so problems are resolved before they move downstream.
We aim for the same standard across repeat runs, revised editions and ongoing production programmes.
Experience & capabilities
Identity systems, campaigns, editorial layouts and packaging artwork.
Reports, brochures, catalogues, corporate collateral and display material.
Long-run production, colour-managed prepress, stocks and finishing.
Short runs, proofs, prototypes and on-demand reprints.
Folding cartons, rigid boxes, labels, sleeves and structural prototypes.
Books, journals, covers, revised editions and institutional publications.
Presence
Work with TRICON
Share the outline of your project and we will respond with the most practical combination of design, print, finishing and delivery.